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Privacy Policy

Last updated Oct 25, 2026

This policy explains what Bret Tkacs, LLC ("we") collects when you visit brettkacs.com, why we collect it and the choices you have.

The Short Version

  • We use Google Analytics to see which pages help riders find the right class. It's on by default. You can opt out anytime, and we honor Global Privacy Control.
  • There are no advertising trackers on this site, and we don't sell your personal information.
  • Forms (interest lists, the newsletter, consultation requests) send only what you type, and only after you tick the consent box.
  • YouTube videos load only when you press play.
  • Bookings happen on WeTravel, or GRIT Moto for Utah, under their own privacy policies.

What We Collect

When you browse. If analytics is on, Google Analytics records the pages you view, the links and buttons you click (including which class and date you pick on a booking button), how you arrived, your device and browser type, and your approximate location. Google states that Google Analytics 4 doesn't log or store IP addresses.

When you email us. Your name, email address and whatever you include, such as a phone number or your riding experience.

When you book. Bookings and payments happen on WeTravel or GRIT Moto, not on this site. We receive the booking details you give them, such as your name, contact details and the class you chose, so we can run your class. This site doesn't take payments or store card details.

Hosting and security. Our hosting and security providers process technical data, such as IP addresses, to deliver the site and protect it from abuse.

Google Analytics and Your Choices

We use Google Analytics 4 (measurement ID G-KH8R26GS2K) with Google Consent Mode. Google signals and ad personalization are turned off, and we don't use Google's advertising products. When analytics is on, Google Analytics sets first-party cookies named _ga and _ga_KH8R26GS2K, which last up to two years.

To opt out, choose "Opt Out of Analytics" in the banner, or open "Your Privacy Choices" in the footer. If you opt out, or your browser sends a Global Privacy Control signal, the Google Analytics script doesn't load at all. We remember your choice in a cookie named bt_consent for 12 months. Clearing your cookies resets it.

Booking on WeTravel

Every class except Utah is booked on Bret's WeTravel page at brettkacs.wetravel.com. WeTravel runs the same Google Analytics property on those pages, subject to WeTravel's own cookie consent. When you follow a booking link, Google Analytics may add a short link parameter (_gl) so a visit that starts here and ends in a booking there counts as one visit. Everything you enter on WeTravel, including payment, is handled by WeTravel under WeTravel's privacy policy.

Booking With GRIT Moto (Utah)

Utah classes are booked on gritmotoadventures.com. Links to GRIT Moto carry campaign tags (UTM parameters) so GRIT Moto can see the visit came from this site. GRIT Moto's privacy policy applies there.

YouTube Videos

Video thumbnails are served from this site, so nothing loads from YouTube until you press play. When you do, the video loads from youtube-nocookie.com, YouTube's privacy-enhanced mode. From then on YouTube, a Google service, receives your IP address and may store data on your device under Google's privacy policy. "Watch on YouTube" links take you to youtube.com.

Email and Forms

If you email motoguru@brettkacs.com, we use your message to reply and to handle your booking or request.

The forms on this site (tour interest lists, the newsletter signup, and requests about expert witness work or institutional training) ask for your name, your email address and, optionally, your interests and a message. Each form needs your consent before it sends. We keep what you send with the page you sent it from, the time and the consent wording you agreed to, in this site's admin, which only Bret's team can open. A notice may also go to Bret's team by email. We use it to reply, to tell you about the tours or classes you asked about, and to send the newsletter if you signed up for it. To limit spam, the form briefly keeps a short code derived from your connection's IP address, not the address itself, and clears it after the hour.

Other Sites

Links to Instagram, Facebook, Patreon, ChatGPT (Bret's bike and boot guides) and other sites take you off brettkacs.com. Their privacy policies apply there.

Sharing

We don't sell your personal information or share it for targeted advertising. The service providers that run this site and our classes see only what they need to do that job. We may disclose information when the law requires it, or when we believe in good faith it's needed to respond to valid legal process, protect our rights or property, or protect someone's safety.

How Long We Keep It

  • Booking and payment records: up to 7 years, for tax and accounting.
  • Email: as long as we need it to handle your request and your classes.
  • Form submissions: until you ask us to delete them or unsubscribe, or until we no longer need them.
  • Analytics: Google Analytics keeps event data for the period set in our account. Reports are aggregated.

Security

The site is served over HTTPS. No way of sending or storing data is completely secure, but we take reasonable steps to protect what we hold.

Your Rights

Depending on where you live, for example California, other US states or Canada, you may have the right to know what personal information we hold about you, to get a copy, to correct it, to delete it and to opt out of analytics. Canadian residents can also withdraw consent and complain to the Office of the Privacy Commissioner of Canada.

To make a request, email motoguru@brettkacs.com with "Privacy request" in the subject line. We'll verify your identity and respond within the time the law requires. We may keep records we must hold for tax, legal or security reasons. We won't treat you differently for using your rights.

Children

This site isn't meant for children under 13, and we don't knowingly collect their information. If you think a child under 13 has sent us personal information, email us and we'll delete it. If you're under 18, use the site with a parent's or guardian's permission. We don't sell or share the personal information of anyone under 16.

Where Data Is Processed

We're based in Idaho, USA. Information is processed and stored in the United States, where privacy laws may differ from those where you live.

Changes

When this policy changes, we update the date at the top.

Contact

Bret Tkacs, LLC · motoguru@brettkacs.com

Accessibility: if anything on this site is hard to use, email motoguru@brettkacs.com and we'll help.

Next UpArkansas ADV Training · Apr 1–⁠3, 2027

ArticlesMindset and Fitness

Training for Adventure Riding in the Winter

Most spring injuries happen before class starts. Bret's off-season plan: build strength, train your mind to stay calm under fear, skip trail heroics.

Bret Tkacs

Bret Tkacs, in riding gear, takes notes in a classroom at the Yamaha Champ School
Bret at the Yamaha Champ School, one of his favorite off-season courses.

Watch the Lesson

No Dirt Needed: ADV Skills Practice in a Parking Lot

321K views

Many of us don't get to ride year-round. Winter turns into months of watching my adventure riding videos, scrolling through social media and thinking, "Yeah… I'm doing that." The truth is, most of us aren't.

When spring arrives, we dust off our gear, roll the bike out of the garage and head straight for the trails, believing our winter spent "studying" will pay off. Unfortunately, this is also when injuries spike, and every year I get emails from riders who can't attend training because they got hurt before their class started.

Most of those injuries happened while practicing. The good news? They're mostly preventable.

The Foundation Nobody Wants to Hear About

The single most important thing you can do to reduce injury risk is also the thing almost nobody wants to hear: eat better and go to the gym.

I don't mean you need to look great on the beach or build muscles to show off to your friends. You need to build and maintain the strength and mobility it takes to ride well and avoid injury. Focus on your core, and yes, I do mean ab work. Work your legs with natural movements like box jumps or lunges. Do grip exercises like bar hangs to keep your fingers strong for the clutch and brake levers. You don't need biceps and a six-pack. You don't even have to be lean, but you do need to be healthy, strong and flexible.

This is where real injury prevention happens. It also shortens recovery time dramatically if you do get hurt, because we're not in the bounce-back-overnight age bracket anymore. An injury can now sideline you for months, not days or weeks. Worse, bad habits can set in during the downtime and carry into the next season.

Don't Just Watch My Videos

Here's the thing about practicing riding skills you haven't formally learned: you may just be reinforcing poor habits. That can make new techniques harder to learn or, in the worst case, cause an injury that keeps you from formal training and from learning the correct way to do things, which often comes down to small details few people notice.

This is the main reason I run my training courses as early in the season as possible. If riders would show up, I'd start even earlier, while the weather is still cold and rainy and the trails are slick.

Train the Mind

Fear is a big part of the game when you're improving off-road. What matters is how you respond to it. Your goal this winter is to train yourself to stay relaxed under pressure, to build the bridge between uncontrolled fear and controlled fear. This is the number one issue that keeps riders from progressing, and arguably the number one factor in nearly all accidents that lead to injuries, street riding included. The second is the Dunning-Kruger effect, but I'll leave you to look that one up.

One way to train the mind is to watch my videos, take notes and lock in the key takeaways, so that when you train with me or go out to polish the skills you already know, your mind is a step ahead of your actions. Success really is in the details. And remember: good technique makes boring video, and bad technique makes entertaining video. If you think a video of yourself riding is exciting, you might be doing something wrong, unless you're Pol Tarrés.

When I offer advice on preparing for the riding season, few riders follow it, because it isn't glorious and often doesn't involve the motorcycle.

Challenge a Deep-Seated Fear

Heights, If They Scare You

Go to a ropes course or a rock climbing gym. What I'm looking for is your body screaming "you're going to die!" while your brain knows you're safe. Once you know you're safe, holding back means you're letting unreasonable fear take control.

Pushing through fear trains your body to stay relaxed while you're afraid. The goal isn't to overcome fear but to stay in control and as relaxed as you can while you feel it. That pays off hugely when you come into a corner too fast or things get sketchy on the trail: you'll have practiced facing the fear and staying loose.

Snowboarding or Skiing

Both force you to commit on a steep slope with no brakes. If you stiffen up, stop looking ahead or hesitate, you turn into a snowball. It's a fairly low-consequence way to practice relaxing through fear and trusting your body to move naturally, even when every instinct says otherwise. I'm asking you to push past your comfort zone: if you're comfortable on blue runs, go to the black diamond. If a black diamond doesn't scare you, try a double black or add tricks. Stay on the edge of your comfort zone, because this is all about training the mind.

A High-Performance Track School

Take an advanced track course or the Yamaha Champ School, a favorite of mine. These let you lean the bike past your comfort zone and analyze your body's reactions in real time, without the risks of doing it on public roads. Go in the off-season and you add cold or slick surfaces, which makes it even more valuable. The goal isn't to terrify yourself. It's to get comfortable being uncomfortable.

The Takeaway

Don't go out on loose gravel to toughen yourself up. That's a great way to get hurt. Seek controlled discomfort instead: activities that safely train your mind and body to stay loose and focused under stress. Whether it's a snowboard, a high-ropes course or a 200 hp track bike, every session builds the mental muscle you'll rely on when the ADV season starts again.

Progress comes in micro-steps. One day you'll look back and realize how far you've come, not because you pushed too hard and crashed, but because you built confidence layer by layer.

Stay safe, stay sharp, and roll into spring better than ever.

See Training Dates

Learn It in the Dirt

Two days of coaching on your own bike.

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Bret Tkacs ADV Training

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